Giulia Zafferani

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MICROLOT COFFEE ROASTERY


Indipendent project
Year : 2025The design for Microlot embodies a refined and contemporary brand identity that reflects the essence of specialty coffee culture. Through a minimalist yet distinctive aesthetic, the visual language balances elegance and authenticity, creating a strong and recognizable presence. The branding is built on a carefully curated color palette, clean typography, and thoughtful visual elements, ensuring a seamless connection between the brand’s values and its audience.
Concept Creation 
Brand Identity
Marketing & Social Media
Web Design
In addition to brand identity, the web design was crafted to provide an intuitive and immersive user experience, combining functionality with an editorial-style layout. The concept creation extended to social media strategy and marketing, where engaging content was developed to foster a sense of community and strengthen the brand’s presence. Every design decision was made with the intention of celebrating high-quality coffee while making it both accessible and inspiring.

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info@giuliazafferani.it

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